行业解决方案

数据驱动的零售解决方案

发展消费环境, 优化渠道选择, and create meaningful marketing interactions with accurate data and analytics for retail

数据驱动的零售

零售ers are challenged with creating more personalized, customer-centric experiences to better reach customers and compete more effectively. 应对这些挑战, 他们正在转向数据和分析来做出更好的商业决策,并指导客户的营销计划.

数据驱动的零售 requires blending external data sources, such as 人口统计资料 and points of interest, 使用内部保存的客户数据, like transaction histories and loyalty status. When combined, this data helps to establish a trusted single-view of a customer.

Once the right blend of data has been determined, 然后,位置分析工具为零售商提供分析数据所需的资源,并制定成功的零售战略. 空间分析 can be used to identify new sites, 评估竞争格局, and drive additional revenue and margin.

利用地理位置和消费者数据进行空间分析的零售商在竞争中胜出, 吸引并留住客户, and optimize operations with the actionable insights gleaned.

精准零售解决方案

Site selection is a major ingredient of any retailer’s strategy. The location of a store or restaurant can make or break its success. 用地理空间数据和工具分析地点,可以为您提供定量和定性的支持 选址策略.

A store’s location can determine how much foot traffic it receives, or the amount of parking available to customers who visit. precise的人口统计和兴趣点数据集提供了关于人和地点的详细归因, 而十大电玩游戏排行榜的位置智能解决方案为您提供了分析它们如何影响存储性能的工具.

precision的街道网络数据和邻近性分析工具也能揭示一个地点的可达性. 流量指标, 峰drivetimes, and dynamic mobile trace data can inform when to expect high volumes of visitors. 创建一个半径来分析主要道路或公共交通的接近程度,揭示该位置对客户的便利程度, 以及潜在的就业池.

Site selection analytics are crucial far beyond deciding where to open a new location. While determining where to open is a necessary first step, 继续分析商店或餐厅的位置可以提供对盈利能力的洞察, 同型装配, 和客户活动, 并帮助指导营销活动. precise的数据集经常更新,以确保您的业务与影响该地区的最新趋势是最新的. 十大电玩游戏排行榜的零售分析解决方案提供软件和数据,以创造可操作的见解和提高盈利能力.

阅读达美乐披萨如何利用precise的位置智能工具和数据进行选址.

A customer profile is not complete without location. From the type of neighborhood someone lives in, 到人口普查街区的平均年龄, location provides enriching context for creating market segments.

Customer records appended with location attribution can produce greater insights into targeting, 收购, and retention and improve profitability. 例如, 看到客户的购买历史放缓,最初可能意味着他们正在失去对品牌的兴趣. 使用precise的街道数据集和定位智能软件进行分析,可能会发现连接你的商店和客户家的高速公路最近关闭了, making it less convenient for them to shop at your location. 现在, you can respond with a personalized offer for free delivery, or a coupon for another location more accessible to them.

Hyper-personalization is made possible through accurate, in-depth customer profiles. 人口统计信息, 从宏观到微观, is key to generating strong profiles and customized retail experiences. 精确的人口数据 is available at multiple scales to give you flexibility in the scope of your analysis. Whether analyzing an entire 县 or an individual, 精确的统计 provides the detailed attribution needed to meet customer expectations.

精确的 地理编码 地理空间分析工具可以让你看到这些人口与一个地点的关系,并最终影响零售业绩. 存储集水区创建 位置智能工具 识别附近地区, and demographic data reveals who lives there, 所以你可以有效地瞄准他们. 这种对人的洞察, 他们的生活方式和与你的商店的地理位置的接近,为满足不断上升的消费者期望的营销活动提供了信息.

了解数字图形创新者如何使用precise的位置数据来获得完美无缺的客户视图.

商业地点周围的地理围栏可以向潜在客户的移动设备发送推送和文本通知. 零售商可以使用他们的 自己的位置, as well as those of complementary businesses or competitors, to trigger ads on devices entering and exiting the defined boundaries. 在一个互补的业务或竞争对手附近开设网站可能会增加网站的访问量,增加市场份额.

正是兴趣点 提供流行商业地点周围的预先定义的地理边界,以及创建新边界的精确点. 十大电玩游戏排行榜的位置智能工具可以让您在准确的地理编码点周围定义定制的地理边界,以有效的移动营销活动.

从商业地点发送到周围半径内的移动设备的信标也可以被利用. 发送到附近设备的信息可以通过提供到商店的估计行车时间和特别的移动优惠来吸引顾客. 精确地提供了预先构建到十大电玩游戏排行榜的数据集中的信息信标所需的详细属性, and our software allows you to further analyze a location and customize for specific needs.

Data-driven geofencing and beaconing increase the effectiveness of marketing impressions, helping retailers reach their target audience in a meaningful way. Strategically placed notifications also improve in-store conversion rates and drive foot traffic. 这些地理空间营销工具使零售商能够满足客户对个性化信息和优惠的期望, 同时提升盈利能力.

Location analytics powers geofencing and beaconing. 零售ers can craft messaging and offers to consumer preferences, reaching customers the right way at the right time. But as with any customer interaction, accuracy matters. Geofences和beacon创建使用精确的一流的地理编码和特别策划的数据集,确保您达到您的目标受众.

读 how 精确的 enables more effective content, offers, and messaging.

Success in retail means rising above the competition. Rising consumer expectations make that increasingly harder to do. 位置情报给你的优势,当发展你的竞争战略-精确的零售解决方案给你的位置情报.

Evaluating the competitive environment to identify opportunities requires accurate market analysis. Geospatial data and tools enable retailers to locate both competitors and unexplored markets, and analyze how target 人口统计资料 relate. 精确的接近性分析工具, 人口统计资料, 兴趣点数据可以让你衡量竞争对手离你的商店或目标市场有多近. 这可以帮助零售商了解和衡量竞争对手对业绩的整体影响,并迅速利用开放的机会.

数据和位置驱动的见解也会影响选址策略和营销活动计划. 零售商可以选择在竞争对手附近开一家新店来吸引顾客,或者通过在竞争对手商店周围创建地理位置来部署有竞争力的优惠券. 精确的 provides pre-set geofences for deploying competitive offers, as well as the geospatial tools and points of interest data needed to develop your own.

使用光谱空间的见解将关键市场和竞争驱动因素考虑在内的测试策略.

保持对税收的关注

每个业务, from large organizations to individual business owners, needs to be aware of their tax obligations. However, tax boundaries and rates are constantly changing. 精确的光谱企业税 解决方案 提供准确的税务转让 立即. Have confidence in the assignment of state, 县, 乡, 市政, and other local tax information associated to an address.

Many organizations today are integrating 精确的 GeoTAX solution into their business processes, ensuring that whether 他们是 purchasing a new vehicle or mobile plan, 他们是 对所有的税务任务都有信心. 即使是小型企业所有者也可以通过十大电玩游戏排行榜的软件即服务(SaaS) GeoTAX解决方案,为单个或多个客户访问这种具有成本效益的资源.

体验如何简单和成本效益,它可以整合到您的业务准确的税收分配.

友情链接: 1 2 3 4 5 6 7 8 9 10